The purpose of this study is to know and understand the management of hatchery business of humpback grouper that included technical management, production, employment, marketing and financial aspects in terms of planning, organizing, and monitoring movement. This research was held at the Technical Implementation Unit of the Department of Fish Seed Beach Gorontalo province. The methods that used in this study are survey and participative methods. The collected data is in the form of primary data and secondary data and to analyze, the writer used descriptive analysis of qualitative and quantitative descriptive analysis. Business planning at the Technical Implementation Unit Office of Beach Fish Seed is compiled by ameeting once a week with all employees. Organizing and division of labor is ruled by decree of the Governor of Gorontalo number 06 in 2013. Implementation of the humpback grouper hatchery goes to what has been planned. The chief of Production section give orders and motivation to employees to work as the plans. Forms of business control are made by creating a standard, reported the activities that have been carried out, check the work and take corrective action. Production of humpback grouper hatchery divided into two divisions, they are natural food division and seeding division. Production activities only started from the hatching eggs without spawning its own. The eggs used are eggs from other areas (Marine Aquaculture Center Ambon and Brackish Water Aquaculture Centres Situbondo). Technically, hatchery operations in Technical Implementation Unit of the Department of Fish Seed beach has good management and executed with an operational standards ofhumpback grouper hatchery. Stages of seeding includes the preparation of containers, stocking eggs, feeding management, water quality management, uniformity of size and harvest. Workers that employed are three people, one is hired in the natural food division and two are hired in feeding divisions. Seed marketing is done directly on feeding site by waiting customers come to buy. Marketing price is set at a price of Rp. 2,000 per cm of each fish. Finance obtained from the marketing used for the procurement of materials and equipmentsand also to meet local revenue. Results of the analysis showed that the business is worth to run.