Pengaruh Persepsi Kemudahan Penggunaan Dan Persepsi Kegunaan Terhadap Niat Untuk Menggunakan Dan Penggunaan Aktual Layanan Jejaring Sosial Berbasis Lokasi (Studi Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Brawijaya Malang)

Anggraeni, Rila
Journal article Ekonomi Bisnis • March 2015

Abstract

: This research aims to examine and analyze technology acceptance model which consist of perceived ease of use, perceived usefulness, intention to use, and actual use on location based social networking service USAge. The research population is Economics and Business Faculty of Brawijaya University students who are using location based social networking services. Research sample are 100 students who are using location based social networking services once a week at least. Sample determination considers purposive sampling while research data analysis using SEM-PLS utilizes WarpPLS 4.0. The results of the research indicate perceived ease of use has positive and significant effect on intention to use, perceived usefulness has positive and significant effect on intention to use, and intentionto use haspositive and significant effect on actual use.

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Journal

Ekonomi Bisnis

Ekonomi Bisnis terbit 2 (dua ) kali setahun pada bulan Mei dan Oktober, berisi tentang hasil pene... see more