Analisis Pengaruh Marketing Public Relations Dan Citra Kampus Terhadap Minat Menjadi Mahasiswa Stiepari

Asih Niati • Heri Prabowo
Journal article Buletin Bisnis dan Manajemen • August 2015

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(Bahasa Indonesia, 13 pages)


This research analyzes many factors which can influence someone to be come STIEPARI Students. The problem of the research refers to the phenomena of STIEPARI wihich does not fulfill new students expectation target. The purpose of the research is to enhance the interest target to be students of STIEPARI Semarang.The data analysis technique to the rest the hypotesis is the Structural Equation Model (SEM) which is operated with the Analysis of Moment Structure (AMOS) Versi 18.0. The result shows that marketing public relation anda campus image veriable as an intervening variable in this research is correct. It means that marketing public relation influences the campus image which correlates the decision to be STIEPARI students.




Buletin Bisnis dan Manajemen

Buletin Bisnis dan Manajemen (BBM) is published in early February 2015. BBM is a scientific perio... see more