Pemasaran Hijau Yang Semakin Menjadi Kebutuhan Dalam Dunia Bisnis

James Rianto Situmorang
Journal article Jurnal Administrasi Bisnis Unpar • 2011

Abstract

Green marketing is a type of marketing where a company sells a product that is envi-ronmentally friendly. In the concept of green marketing, a company has done greenmarketing since the beginning of the production process which transform raw materi-als into environmentally friendly finished product, called green product. The growingglobal warming make the green marketing is a major issue in today's business world.Green marketing has become a necessity for both producers and consumers for thecreation of a healthy environment. A company can do green marketing that matchesto the company's business. Implementation of green marketing can cover many ac-tivities depending on what the company wants to do. Automotive manufacturers arean example of a company that must implement a comprehensive green marketingbecause its products could potentially damage the environment due to pollution fromvehicle fumes.

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Journal

Jurnal Administrasi Bisnis Unpar

Jurnal Administrasi Bisnis (JAB) is a biannual scientific journal in the field of business admini... see more