Evaluasi Kualitas Layanan Berdasarkan House of Quality : Studi Kasus Cafe Di Bandung

Pawitan, Gandhi • Ratih, Vivi Bunga
Journal article Jurnal Administrasi Bisnis Unpar • 2012

Abstract

Service quality of the restaurant operations is a focus in this paper. Two Cafe Restau-rants were chosen, one as an research object - Cafe X, and other as its competitor- Cafe Y. Customer satisfaction is observed from the customer of Cafe X, and de-veloped a House of Quality from all this data. The result showed that all of qualityaspects have high importance rate which is explained that all of quality aspect areimportance for customer and has an impact to their satisfaction. The result alsoshowed some customer gave a lower satisfaction performance for some quality as-pects that explained competitors had a better performance. The study provided somesuggestions to increase satisfaction performance with quality service development.

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Journal

Jurnal Administrasi Bisnis Unpar

Jurnal Administrasi Bisnis (JAB) is a biannual scientific journal in the field of business admini... see more