The purpose of this research is to clarify the application of the marketing strategies used by management to implement Coverage, Distribution, Merchandising and Promotion (CDMP) strategies as the basis for management decision in an effort to increase sales force performance and revenue. The influence of Coverage, Distribution, Merchandising and Promotion (CDMP) strategies on increasing sales force performance and revenue could look at a very significant sales sector. The locus of this research is PT Telekomunikasi Seluler Branch Malang. This research uses qualitative descriptive study with the case study approach. Data collection techniques used in this research is the observation, interviews, and documentation as well as the method of data analysis data reduction, data display, drawing conclusion validity checking and eventually research using the Kredibility Test. The results of this research indicate that PT Telekomunikasi Cellular Branch Malang implements Coverage strategies, Distribution, Merchandising and Promotion (CDMP). This strategy becames one of the main stratrgies done by PT Telkomsel to attract consumer interest. The company determines the first products offered, selection of the appropriate outlet, until finally on the evaluation of the activities of all four strategies Coverage, Distribution, Merchandising and Promotion (CDMP).