Pengaruh Citra Merek Terhadap Word of Mouth Dan Keputusan Pembelian (Survei Pada Konsumen Dapoer Mie Galau Jalan Selorejo 83 Malang)

Prima Conny Permadi

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(Bahasa Indonesia, 7 pages)

Abstract

The aims of this research is to identify and explain the effect of brand image on word of mouth; the influence of word of mouth on purchase decision; the effect of brand image on purchase decision; and the effect of brand image on purchase decisions through word of mouth.This type of research is explanatory research. Sample in this reasearch is 116 consumer of Dapoer Mie Galau Jalan Selerojo 83 Malang by using Simple sampling method. Data collection methods and instruments in this reasearch was conducted by questioner. Analysis of the data in this research was using descriptive analysis and path analysis.

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Journal

Jurnal Administrasi Bisnis S1 Universitas Brawijaya

Jurnal Administrasi Bisnis S1 Universitas Brawijaya merupakan jurnal ilmiah yang memuat artikel b... see more