Efek Tayangan Program Reportase Investigasi Terhadap Persepsi Kualitas Dan Keputusan Pembelian (Studi Pada Masyarakat Pengkonsumsi Bakso Di Daerah Jalan Suyudono Semarang Jawa Tengah)

Wahyu Parbowo Bachtiar
Journal article Jurnal Administrasi Bisnis S1 Universitas Brawijaya • June 2014 Indonesia

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(Bahasa Indonesia, 10 pages)

Abstract

These results indicate that the effect occurs due Investigative Reporting impressions of view on the topic "Beware Pork Meatballs - Meatballs Not Ordinary". The effect is people become fearful and anxious and stop buying meatballs, as consumers when it did not believe the quality of the meatballs were sold by traveling salesmen in the area. The impact will be, but not solely because of the Investigative Reporting saw impressions only, but there are other factors, namely the power of communication between the people who make the greater strength of the Issues and embedded in the minds of the public or consumers. Thus there are the effects of impressions Reporting Investigation of the perception of the quality of the meatballs that causes reduced or even loss of consumers to buy the meatballs meatballs are sold by itinerant traders.

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Jurnal Administrasi Bisnis S1 Universitas Brawijaya

Jurnal Administrasi Bisnis S1 Universitas Brawijaya merupakan jurnal ilmiah yang memuat artikel b... see more