Strategi Pemasaran Kerajinan Buah Kering Untuk Meningkatkan Nilai Ekspor Pada Ud. Indo Nature, Lombok–NTB

Ade Ismi Darmayani
Journal article Jurnal Administrasi Bisnis S1 Universitas Brawijaya • June 2014 Indonesia • United States of America

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(Bahasa Indonesia, 10 pages)


UD. Indo Nature is a company exports dried fruit botanical decoration, located in Lombok, West Nusa Tenggara. UD. Indo Nature has an objective to become one of the best handicrafts exporter and able to introduce Indonesian to the world, so it needs a marketing strategy in order to increase the export value and compete in foreign markets. The purposes of this research are to identify opportunities and threats, strengths and weaknesses factorsof company, to figure out marketing strategies applied by company, and to analyze the appropriate strategies to be implemented by UD. Indo Nature to increase the export value of dried fruit botanical decoration. The type of this research is deskriptive qualitative research with case study. By method of analysis is SWOT, the results showed that the company's greatest strength is the are of marketing reach the countries in Europe and USA, while the company's biggest weakness is utilizing social media for promotion. The company's greatest opportunities is to develop market with free trade that can facilitate access to world markets, while the biggest threats to the company comes from two competitiors in West Nusa Tenggara.




Jurnal Administrasi Bisnis S1 Universitas Brawijaya

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