Analisa Gap Antara Harapan Dan Persepsi Konsumen Hotel Terhadap Dimensi Website Traveloka.com

Gabriella Winata • Eunike Vania Halim • Fransisca Andreani
Journal article Jurnal Hospitality dan Manajemen Jasa • 2017

Download full text
(Bahasa Indonesia, 1 page)

Abstract

- This study aims to analyze the gap between hotel consumer's expectations and perceptions on website dimensions of traveloka.com. It is a quantitative method with 150 respondents aged over 17 years and who made hotel reservations through traveloka.com's website on September-October 2016. The analysis techniques used are mean test and paired t-test. The results show that there is a significant gap between consumer's expectations and perceptions on the website dimensions of traveloka.com. The biggest gap is on image dimension, in which traveloka.com eases consumers to get their needed information.

Metrics

  • 361 views
  • 162 downloads

Journal

Jurnal Hospitality dan Manajemen Jasa

Jurnal Hospitality dan Manajemen Jasa adalah jurnal mahasiswa Program Studi Manajemen Perhotelan,... see more