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description Journal article public Jurnal Hospitality dan Manajemen Jasa

Analisa Gap Antara Harapan Dan Persepsi Konsumen Hotel Terhadap Dimensi Website Traveloka.com

Gabriella Winata, Eunike Vania Halim, Fransisca Andreani
Published 2017

Abstract

- This study aims to analyze the gap between hotel consumer's expectations and perceptions on website dimensions of traveloka.com. It is a quantitative method with 150 respondents aged over 17 years and who made hotel reservations through traveloka.com's website on September-October 2016. The analysis techniques used are mean test and paired t-test. The results show that there is a significant gap between consumer's expectations and perceptions on the website dimensions of traveloka.com. The biggest gap is on image dimension, in which traveloka.com eases consumers to get their needed information.

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