Implementasi Corporate Social Responsibility Dan Dampaknya Terhadap Keberlangsungan Bisnis Perusahaan Multinasional (Studi Pada PT. Newmont Nusa Tenggara)

Irfan Kharisma Putra

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(Bahasa Indonesia, 8 pages)


This research is conducted based on various problems caused by company is those inconsiderate to environments, public requirement for business to practice better business activities and opinion about CSR as no more voluntary but mandatory. Contemporarily pros and contras on CSR concept appears rapidly. The Problems rise not only about social aspect but also change into business competition. It makes CSR is not viewed as a constrain but as a long term asset. Sustainability of a business will be guaranted if the company point out their attention seriously to the social and the environtment problem. The concept of CSR and its implementation have been increasing, partly caused by competition on globalited business. This research used descriptive qualitative method with case study approach. The results of this research show the concept of CSR implemented by PT. NNT has given impact on business continuity. Other advantage reached by PT. NNT is a good image which allow the government to granti the award, there fore it will be easier for PT. NNT to obtain permits extension for the Contract of Work to keep running the business activities in the host country. Further more the company and the government should determine the coherent of CSR settings, in order to avoid problems that could harm either party.




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