Pembuatan Peta Zona Nilai Ekonomi Kawasan Berdasarkan Willingness to Pay (Wtp) (Studi Kasus : Lawang Sewu Dan Sam Poo Kong)

Yesi Monika Manik • Arief Laila Nugraha • Haniah Haniah
Journal article Jurnal Geodesi Undip • 2015

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(Bahasa Indonesia, 10 pages)

Abstract

Lawang Sewu and Sam Poo Kong, as two icons of Semarang, have potential as a tourist attraction. The location is strategically in the center of Semarang and the historical value of them become one of the people's choice for travel. Based on this, we need Zona Nilai Ekonomi Kawasan map (ZNEK) of Lawang Sewu dan Sam Poo Kong to determine the development strategy based on the traveler's Willingness To Pay (WTP) at the tourist attraction.Sampling method (respondents) used in this research is the probability sampling, that the opportunities every elected member is same, by using Quota Accidental Sampling technique, where samples are collected by coincidence who came to visit Lawang Sewu and Sam Poo Kong attractions. Data processing method used is multiple linear regression analysis and calculation of WTP using Maple 14 software.In this research, the results is obtained of a ZNEK map with WTP values of Lawang Sewu attractions of IDR 64.804,-, with the consumer surplus of IDR 1.278.061,556 per person per year, so Total Economic Value (TEV) of Lawang Sewu is IDR 404.128.565.500, - (the value of consumer surplus per person per year multiplied with the number of visitors in the year of 2013). Sam Poo Kong's WTP values of IDR 61.205,-, with consumer surplus of IDR 2.048.926,914 per person per years, so TEV of Sam Poo Kong is IDR 468.567.392.350,-.

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Jurnal Geodesi Undip

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