Batu City has a lot of tourism potential to be developed either potential natural tourism, artificial tourism (man-made attraction) and local community based educational tourism as creative industry products of handicrafts sector. This Research used explorative or exploratory with mix-methods approach. This research's purpose is to know and identify the dominant motivation convincing tourists to visit Batu City and knowledge rate of tourists about creative industry products of handicraft sector in Batu City. The findings in the field of dominant motivation (factor) driving tourists to visit Batu City was rest and relaxation for push factor and the pull factor of tourists to visit Batu City was recreation facilities (including tourism modes, accommodation, transportation, etc). While, the result of research on knowledge rate of tourists about creative industry products of handicraft sector show tourists still low knowledge related to the wide range of creative industry products mainly from the handicraft sector. The lack of tourist knowledge aligned with a bit of information obtained about the creative industry products of handicrafts sector in Batu City, East Java. The tourist more information on the products famous tourism in Batu City based artificial tourism (man -made attraction).