Upaya Peningkatan Penjualan Melalui Bauran Promosi Pada PT. Sumber Cipta (Djarum) Dso Malang.

Monica Dian Constantine • Imam Suyadi • Fransisca Yaningwati

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(Bahasa Indonesia, 6 pages)


The development of rapidly growing business in this globalization era, marked by economic development in all fields that led to intense competition, one of which is the cigarette industry. Promotion is one of the factors determining the success of a marketing program, while the main purpose of the campaign is to inform, influence and persuade, and remind target customers about the company and marketing mix (Tjiptono, 2002: 221). According Swasta (2002: 238) the promotional mix is ​​the best strategic combination of variables advertising, personal selling, and other promotional tools all of which are planned to achieve sales program. Promotion is important because even though the quality of the products offered have been good or has good distribution channels and strategic location, everything is not very meaningful without the support of the promotion strategy. This study measured how big a role Promotional Mix to increased sales volume every year for three years starting from the year 2011 until 2013. The location of this research was conducted at PT. Sumber Cipta (Djarum) DSO Malang




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