Pengaruh City Branding “the Soul of Madura” Dan Motivasi Wisatawan Terhadap Keputusan Berkunjung Ke Kabupaten Sumenep

Moh Ibram Malik • Wilopo Wilopo • M. Kholid Mawardi
Journal article Jurnal Administrasi Bisnis S1 Universitas Brawijaya • August 2016

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(Bahasa Indonesia, 7 pages)

Abstract

This research aims to: Examine simultan effect of City Branding “The Soul of Madura” and tourist motivation on decision to visit; Examine partial effect of City Branding “The Soul of Madura” on decision to visit Sumenep regency; Examine partial effect of tourist motivation on decision to visit. The type of this research is explanatory research that approach to quantitative research. This research use 100 sample of tourist respondent whose visit Sumenep regency. The type of sampling is non probability sampling with purposive sampling as technique pickup sampling. This research use questionnaire as methode of collecting data. Data analysis that use in this research is describetive analysis and multiple regression analysis. The result of this research is: City Branding “The Soul of Madura” and tourist motivation has significant inlfluence decision to visit; City Branding “The Soul of Madura” has significant inlfluence decision to visit Sumenep Regency; tourist motivation has significant inlfluence decision to visit. Keys Word : City Branding, Tourist Motivation, and Decision to visit

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Jurnal Administrasi Bisnis S1 Universitas Brawijaya

Jurnal Administrasi Bisnis S1 Universitas Brawijaya merupakan jurnal ilmiah yang memuat artikel b... see more