Pengaruh Hedonic Motives Terhadap Shopping Lifestyle Dan Impulse Buying (Survei Pada Konsumen Superindo Supermarket Yang Melakukan Impulse Buying)

Febe Yustina Setyningrum • Zainul Arifin • Edy Yulianto
Journal article Jurnal Administrasi Bisnis S1 Universitas Brawijaya • August 2016

Download full text
(Bahasa Indonesia, 8 pages)

Abstract

The purpose of this study is to knowing and explain the influence of Hedonic Motives on Shopping Lifestyle, the influence of Hedonic Motives on Impulse Buying, and the influence of Shopping Lifestyle on Impulse Buying. The research applies the explanatory type with quantitative approach. The sample that used for this research are 114 respondent from SuperIndo Supermarket Malang consumens which chosed by purposive sampling method. Methodes of data collection is done by distributing questionnaires. The result is analyzed by desctiptive analysis and path analysis. A validity and reliability test were first applied to the instrument. Data are analyzed using descriptive analysis and path analysis. The result of this research shows that hedonic motives has significant and positive influence on shopping lifestyle, hedonic motives has significant and positive influence on impulse buying, and shopping lifestyle has significant and positive on impulse buying.

Metrics

  • 221 views
  • 597 downloads

Journal

Jurnal Administrasi Bisnis S1 Universitas Brawijaya

Jurnal Administrasi Bisnis S1 Universitas Brawijaya merupakan jurnal ilmiah yang memuat artikel b... see more