This study aims to knowing, describe, and analyze customer relationship management as a support for the website to improve the service to customers. Knowing, explain, and analyze optimizing the online game portal website. The method used in this research is descriptive qualitative approach. This research was conducted through interviews with related persons consisting of six head community, two expert website, and two internal persons in company. Based on the analysis conducted was found that online gaming portal website as a primary strategy relatival between the customer and the company. Results of this study is customer relationship management in online gaming portal website PT. Megaxus Infotech has aligned with customer relationship management framework is operational, analytical, and collaborative customer relationship management. Application of optimization of the PT. Megaxus accordance with WebQual and require technical development. The findings of this study is the website as a primary strategy known minimum visited by customers and the maximum on social media Facebook, the result of these findings, the company can develop strategy to change the intensity of the use of social media as a service function and optimize a website to attract new customers who are looking for information about the product gaming company.