Pengaruh Karakteristik Konsumen Terhadap Keputusan Pembelian (Survei Terhadap Mahasiswa Peserta Telkomsel Apprentice Program Pembeli Kartu Simpati Di Grapari Telkomsel Malang)

Kuncoro Aprilia Hikmawati • Zainul Arifin • Kadarisman Hidayat
Journal article Jurnal Administrasi Bisnis S1 Universitas Brawijaya • August 2016

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(Bahasa Indonesia, 8 pages)

Abstract

This research aims to:determine the effect together of cultural variables, social variables, private variables and psychological variables on purchasing decisions; determine the partial effect of cultural variables, social variables, private variables and psychological variables on the decision pembalian; determine the most dominant variable in influencing purchasing decisions. This research used explanatory research. The sample was 102 students participating in an internship program at GraPARI Apprentice Telkomsel Telkomsel Malang. Data collection methods used in this study was a questionnaire. Data analysis using descriptive analysis and multiple linear regression analysis.Results from the study showed that: there is SimPATI efect of on cultural variables, social variables, private variables and psychological variables on purchasing decisions, the partial effect of cultural variables, social variables, private variables and psychological variables the purchasing decision, psychological variables is the most dominant variable among other variables in influencing the purchase decision

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Jurnal Administrasi Bisnis S1 Universitas Brawijaya

Jurnal Administrasi Bisnis S1 Universitas Brawijaya merupakan jurnal ilmiah yang memuat artikel b... see more