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description Journal article public Jurnal Administrasi Bisnis S1 Universitas Brawijaya

Pengaruh Faktor Psikologi Terhadap Keputusan Pembelian (Survei Pada Mahasiswa S1 Fakultas Ekonomi Universitas Trisakti Yang Menggunakan Jasa Go-jek)

Azzadina Raiza, Zainul Arifin, Sunarti Sunarti
Published September 2016

Abstract

This research aims to explain the simultan effect of Variables Motivation, Perception, Learning, and Attitudes on Variable Purchase Decisionand partiall and to explain0the partially reach of Variables Motivation, Perception, Learning, and Attitudes on Variable Purchase Decision. Rearch type is explanatory research. The population is used as much as 116 respondents with comnposition made up of students college, chosen with purposive sampling which is included in the technical non probability sampling and data collection method is questionners. Data analysis uses descriptive analysis9and0multiple0linier8regression7analysis. The results of multiple linier regression analysis showed they are significant effect on the variables of Variables Motivation, Perception, Learning, Attitudes on Variable Purchase Decision, and showed partially significant effect on the variables of Variables Motivation, Perception, Learning, Attitudes on Variable Purchase Decision.

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