Pengaruh Citra Destinasi Terhadap Kepuasan Wisatawan Serta Dampaknya Terhadap Loyalitas Wisatawan (Studi Pada Wisatawan Nusantara Yang Berkunjung Ke Kota Batu)

Asya Hanif • Andriani Kusumawati • M. Kholid Mawardi
Journal article Jurnal Administrasi Bisnis S1 Universitas Brawijaya • September 2016

Download full text
(Bahasa Indonesia, 9 pages)

Abstract

This research aims to clarify: the influence of destination image variable to tourist satisfaction variable, tourist satisfaction's influence to tourist loyalty, and tourist satisfaction's influence to tourist loyalty in Batu city. This research use quantitative approach with explanatory research. This research use three variables: tourist satisfaction, destination image, and tourist loyalty. The collection of data obtained through a questionnaire which distributed to 113 respondents. The sampling technique of this research use purposive sampling and the respondent is domestic tourist who come from outside Batu city, at least twice visited to the tour attraction in Batu city for tour, started in 2010 since the Batu city decided as a tourism city until the time of the research carried out. The data analysis in this research use descriptive analysis and path analysis. The results showed that: destination image variable significantly influence tourist satisfaction variable, the destination image variable significantly influence tourist loyalty variable, and tourist satisfaction variable significantly influence tourist loyalty variable. Based on this research's result, the government and the tourism's entrepreneur have to keep the image of Batu city and increase the tourist's visit intention by promoting all types of tour attraction, and optimizing the variety of tour attraction by creating tour packages.

Metrics

  • 242 views
  • 2612 downloads

Journal

Jurnal Administrasi Bisnis S1 Universitas Brawijaya

Jurnal Administrasi Bisnis S1 Universitas Brawijaya merupakan jurnal ilmiah yang memuat artikel b... see more