Pengaruh Internationalsbrandsimage Dan,kualitasdpelayanan Terhadap Kepuasan Pelanggan (Surveidpada Pelanggan Starbucks Di Tunjungan Plaza Mall Surabaya)

Isnadiya Safitri • Suharyono Suharyono • Dahlan Fanani
Journal article Jurnal Administrasi Bisnis S1 Universitas Brawijaya • September 2016

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(Bahasa Indonesia, 5 pages)

Abstract

The aim of this research tofind out partial and simultaneous influence between,International Brand Image and Service,Quality towards Customer Satisfaction. Thettype of this research,byeexplanatory, research with quantitative,approach. Data analysis techniques,usedImultiple linear,regressionganalysis with the tEtest,and FKtest. Resultishows that, there is a partial influence on International BrandiImage and Service,Quality towards CustomeruSatisfaction. It showneby the result of t counting,as much as,3.712 on International,Brand,Image and 6.200,ongService,Quality. The effecteis significant because t counting,is bigger than t table, as much as 1.981. Also, there is simultaneous influence from independent variable towards Customer,Satisfaction shown by F counting, as much as 79.820. The result is significant because F counting,is bigger than F table, as much as 3.706.

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Jurnal Administrasi Bisnis S1 Universitas Brawijaya

Jurnal Administrasi Bisnis S1 Universitas Brawijaya merupakan jurnal ilmiah yang memuat artikel b... see more