Pengaruhicityibrandingiterhadapicityiimageisertaidampaknya Padaikeputusaniberkunjungiwisatawanikeikotaimalang

Wiwied Sulistyaningtyas • M. Kholid Mawardi • Edriana Pangestuti
Journal article Jurnal Administrasi Bisnis S1 Universitas Brawijaya • October 2016

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(Bahasa Indonesia, 5 pages)

Abstract

Cities all over world include more and more marketing techniques and methods to market their tourism potential. One of that marketing techniques is create city branding. This0researchwmethod uses0explanatory research with quantitativeiapproach. Simple random sampling was used in this research and the respondent isw112wtourist. This Research used questionnaires,idescriptive analysis,iand path analysis. The results of this research revealed that city branding has a significant impact to cityiimage, cityiimage has a significant impact with visiting decision and the city0branding has indirect0significant impact toward visitingodecision. Therefore,0Malang0City0government needs furtheroenhance “Beautiful Malang”, so it will become famous among local people and others.

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Jurnal Administrasi Bisnis S1 Universitas Brawijaya

Jurnal Administrasi Bisnis S1 Universitas Brawijaya merupakan jurnal ilmiah yang memuat artikel b... see more