Pengaruh Bauran Promosi Terhadap Keputusan Berkunjung (Survei Pada Pengunjung Taman Safari II Prigen Pasuruan)

Zahrotul Wardah • Topowijono Topowijono • Maria Goretti Wi Endang Np
Journal article Jurnal Administrasi Bisnis S1 Universitas Brawijaya • November 2016

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(Bahasa Indonesia, 8 pages)

Abstract

This research entitled “The Influence of the Promotional mix to the decision to visit” performed at a Visitors Safari Park II aims to explain the variable effect of advertising, personal selling, sales promotion, and publicity to the decision to visit. The method used isthe explanatory research method, data collection tool uses questionnaire distributed to the Visitors Safari Park II amounts 100 respondents. The data analysis uses the descriptive analysis and the multiple linear regression analysis, to process the data uses SPSS 22 software for Windows. Based on the result of multiple linear regression analysis shows that the Advertising, Personal Selling, Sales Promotion, and Publicity variable have a significant effect simultaneously on the Decision Visit. From the result of multiple linear regression analysis also showsthat the Work Motivation variable and the Internal Communication variable have a significant effect partially on the Quality of Service.

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Jurnal Administrasi Bisnis S1 Universitas Brawijaya

Jurnal Administrasi Bisnis S1 Universitas Brawijaya merupakan jurnal ilmiah yang memuat artikel b... see more