Analisis Pengembangan Promosi Dalam Upaya Menarik Kunjungan Wisatawan (Studi Pada Taman Rekreasi Kota Malang)

Asiah Lestari • Sunarti Sunarti • Edriana Pangestuti
Journal article Jurnal Administrasi Bisnis S1 Universitas Brawijaya • November 2016

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(Bahasa Indonesia, 10 pages)

Abstract

Recreational Park Malang opened and passed in 2003. The one of interesting excursions in Malang can be expected to run for development of Recreational Park Malang. This research purposes was to knowing and describe the effort and the supporting factors as well as factors inhibiting the development of promotional of Recreational Park Malang to attract tourist at Malang. The method of reseacrh is descriptive qualitative and data collection through interview stage. The efforts to develop a promotion have been applied by the manager at Recreation Park Malang through advertising and public relations, but still considered less than optimal and promotional efforts such as direct marketing, publicity, interactive/internet marketing, sales promotion and personal selling has not been implemented by the manager. The supporting factor internally in an effort development promotionis cheap prices and external factors supporting the government budget funding of Malang and Malang as the image of the City Tourism, while inhibiting factors namely internal human resources manager's Recreation Park Malang and the external inhibiting factors derived from bureaucracy groove complicated on the structure of its staff. Level of tourists arrivals who deserted at Recreation Park Malang occur due to lack of the effort development of promotion by the manager.

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Jurnal Administrasi Bisnis S1 Universitas Brawijaya

Jurnal Administrasi Bisnis S1 Universitas Brawijaya merupakan jurnal ilmiah yang memuat artikel b... see more