Pengaruh Bauran Promosi Terhadap Keputusan Berkunjung Dengan Citra Destinasi Sebagai Variabel Mediasi (Survei Pada Wisatawan Jawa Timur Park 1 Kota Batu)

Arizqy Hania • Sunarti Sunarti • Edriana Pangestuti
Journal article Jurnal Administrasi Bisnis S1 Universitas Brawijaya • November 2016 Indonesia

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(Bahasa Indonesia, 8 pages)

Abstract

This research is the effect of promotion mix to visit decision and the destination's image as a mediating variable in the survey rating Jatimpark 1, Kota Batu. Promotional mix is ​​an exogenous variable, destination image is mediating variables and the decision to visit an endogenous variable. This type of research Explanatory Research. A sample of 116 respondents. The sampling technique is purposive sampling with criteria as travelers who had visited Jatimpark 1. Data were collected through questionnaires, descriptive data analysis and path analysis. The results showed that the promotion mix variables have significant influence on the image of the destination, destination image variables have a significant influence on the decision to visit and the promotion mix has a significant influence on the visit decision. Base on the results, it should be Jatimpark 1 increase the sale of the vehicle for educational, responsive and quick to respond to potential tourists and travelers through social media, board instructions were clear and easy to read, update information on social media Jatimpark 1, increased promotion through social media, increased Jatimpark image 1 through social programs.

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Jurnal Administrasi Bisnis S1 Universitas Brawijaya

Jurnal Administrasi Bisnis S1 Universitas Brawijaya merupakan jurnal ilmiah yang memuat artikel b... see more