Pengaruh Persepsi Konsumen Terhadap Citra Perusahaan Survey Pada Konsumen PT Pegadaian Cabang Malang Kantor Blimbing

Syaifuddin Romadhoni • Wilopo Wilopo • Sunarti Sunarti
Journal article Jurnal Administrasi Bisnis S1 Universitas Brawijaya • November 2016

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(Bahasa Indonesia, 6 pages)

Abstract

Research purpose is finding out about consumer perception influence, attention, comprehension, and memory altogether or alone to company image, and also finding out which perception (attention, comprehension, and memory) which is dominantly influence company image. Research type used is explanatory research with quantitative approach and using survey research method. Sample in this research are 116 respondents using accidental sampling. Questionnaire date research collection. Analysis date used is descriptive analysis and multiple linear regression analysis and partial regression analysis. Multiple linear regression result shows that independent variable includes attention, comprehension, and memory, play significant role to dependent variable, which is company image. Conclusion from this research shows there is influence of attention, comprehension, and memory altogether to company image. Alone in single variable, there are attention, comprehension, and memory has significant influence to company image.

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Jurnal Administrasi Bisnis S1 Universitas Brawijaya

Jurnal Administrasi Bisnis S1 Universitas Brawijaya merupakan jurnal ilmiah yang memuat artikel b... see more