Pengaruh Kualitas Produk Hijau Dan Harga Premium Terhadap Keputusan Pembelian Dan Kepuasan Konsumen (Survei Pada Konsumen Tupperware Di Distributor Resmi PT Adicitra Prima Kencana Malang)

Mareta Harlia Savitri • Suharyono Suhariyono • Andriani Kusumawati
Journal article Jurnal Administrasi Bisnis S1 Universitas Brawijaya • November 2016

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(Bahasa Indonesia, 10 pages)

Abstract

The research aims to know that influence of green product quality and premium price on purchase decision and customer satisfaction and customers purchase decision of PT Adicitra Prima Kencana Malang. This research is an Explanatory Research. There are 116 respondents as sample of this research by using Purposive Sampling method. The data collection method conducted by questionnaire. The data was analyzed by using Path Analysis. Results showed that Green Product Quality directly and significantly influences the Purchase Decision, Premium Price directly and significantly influences the Purchase Decision, Green Product Quality directly and significantly influences the Consumer Satisfaction, Premium Price directly and significantly influences the Consumer Satisfaction, Purchase Decision directly and significantly influences the Consumer Satisfaction.

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Jurnal Administrasi Bisnis S1 Universitas Brawijaya

Jurnal Administrasi Bisnis S1 Universitas Brawijaya merupakan jurnal ilmiah yang memuat artikel b... see more