Strategi Pengembangan Destinasi Pariwisata Budaya (Studi Kasus Pada Kawasan Situs Trowulan Sebagai Pariwisata Budaya Unggulan Di Kabupaten Mojokerto)

Khusnul Khotimah • Wilopo Wilopo
Journal article Jurnal Administrasi Bisnis S1 Universitas Brawijaya • January 2017 Indonesia

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(Bahasa Indonesia, 10 pages)

Abstract

One of the things that can be developed in field of tourism is cultural diversity. Trowulan site area is one of the cultural tourism that can be featured in Mojokerto regency, East Java. But there are problems in Trowulan sites related to community involvement, promotion of tourist attraction, cooperation of stakeholders and accessibility as well as supporting infrastructure of tourism. Therefore, it takes tourism destination development strategy associated with potential tourist attraction, accessibility, amenities, support facilities and tourism institutional. This research used a qualitative approach to the type of explorative. The data in this paper are taken through interviews, observation and documentation. The results of this paper is drafting development strategies of cultural tourism destination in Trowulan site include 1). Product packaging of special interest tourism. 2). Development of Destination Image. 3). Promotion development through print and electronic media and follow national events. 4). Development of road, transport, directions accessibility. 5). Amenities development, such as hotels, homestays, tourism information center and art center craft. 6). Additional supporting facilities such as health clinic, security post tourism, money changer, ATM. 7). Establishment of institutional tourism in Trowulan sites and 8). Human Resources development in field of tourism.

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Jurnal Administrasi Bisnis S1 Universitas Brawijaya

Jurnal Administrasi Bisnis S1 Universitas Brawijaya merupakan jurnal ilmiah yang memuat artikel b... see more