Pengaruh Atraksi Wisata Dan Motivasi Wisatawan Terhadap Keputusan Berkunjung (Survei Pada Pengunjung Wisata Alam Kawah Ijen)

Syakir Kamil Ainul Fitroh • Djamhur Hamid • Luchman Hakim
Journal article Jurnal Administrasi Bisnis S1 Universitas Brawijaya • January 2017

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(Bahasa Indonesia, 8 pages)

Abstract

The rate of visits to Ijen Crater continues to increase every year needs to be balanced with the destination development that will impact on increasing the rate of visits, length of stay, and tourist spending. The results of the study will have an impact on the development of this destination, as a way of developing tourist attractions and facilities, creating destination promotion strategy in order to keep the rate of visits to Ijen Crater continued to increase. Based on the analysis of multiple linear regression result that tourist attractions and tourist motivation variables significantly effects simultaneously and partially toward visiting decision variabel. The test results showed the dominant influence is tourist motivation, so this study can be used as a form of information for the management of natural tourism of Ijen Crater in conducting promotional activities. Promotional activities are used to allow more domestic tourists to know and interested the uniqueness of Ijen crater. And finally will affect the visiting decision to natural tourism of Ijen Crater.

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Jurnal Administrasi Bisnis S1 Universitas Brawijaya

Jurnal Administrasi Bisnis S1 Universitas Brawijaya merupakan jurnal ilmiah yang memuat artikel b... see more