Pengaruh Corporate Social Responsibility (CSR) Terhadap Citra Perusahaan PT. Beiersdorf Indonesia (Studi Pada Pengunjung Merbabu Family Park Kota Malang)

Fariz Novarianto • Djamhur Hamid • M. Kholid Mawardi
Journal article Jurnal Administrasi Bisnis S1 Universitas Brawijaya • January 2017 Indonesia

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(Bahasa Indonesia, 8 pages)

Abstract

Good implementation of CSR will lead to positive image on peoples. Otherwise, bad implementation of will lead to negative image. One of CSR implementation in Malang has been done by PT Beiersdorf Indonesia that form as Merbabu Family Park (Taman NIVEA). This research aims to understand and analyze simultan influence of Community Support dan Environment towards Corporate Image of PT Beiersdorf Indonesi; partial influences of CommunitymSupport andmEnvironment towrds CorporatemImagemof PT Beiersdorf Indonesia. The results of this research is Community Support and Environment simultaneously had a significant influence towards Corporate Image; Community Support and Environment partially had a significant influence towards Corporate Image. Based on the results of this research, we recommend PT Beiersdorf Indonesia to implement this kind of CSR Programme at another district in Indonesia. We also recommend that PT Beiersdorf Indonesia shall fixed some damaged facilities at Merbabu Family Park, to gain more positive in Corporate Image.

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Jurnal Administrasi Bisnis S1 Universitas Brawijaya

Jurnal Administrasi Bisnis S1 Universitas Brawijaya merupakan jurnal ilmiah yang memuat artikel b... see more