Analisis Bisnis Tdengant Pendekatant Bluet Oceant Strateg T Dalam Menciptakan Ruang Pasar Baru Berskala Internasional (Studi Kasus Pada PT Kebon Agung)

Hendy Carol Chrisnathaniel • Wilopo Wilopo • M. Kholid Mawardi
Journal article Jurnal Administrasi Bisnis S1 Universitas Brawijaya • February 2017

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(Bahasa Indonesia, 10 pages)


This .study .aims to identify and analyze the strategy before and after the .company .implemented a blue .ocean strategy(BOS) in creating new market spaceainternational scale, as well as in evaluating the blue ocean strategy findings at PT Kebon Agung. This study is based on the objective includedain the descriptivesresearch with exploratory .model .approach .Sequential .Mixed .Methods. Data used include the primaries datas and secondaries datas. Data was collected through interviews, questionnaires, documentation, and observations. The first research results shows that before the BOS implementation focuses on the company's three main products, namely sugar with business factors of price, quality, packaging, distribution, raw materials retrieval and product diversity; business drops by a factor of price and quality; and the dregs of the business factors of price, quality, distribution and products diversity. Second findings BOS PT Kebon Agung found dregs pellet is analyzed with the approach of the 6 BOS principles. The third evaluation found that pulp pellets have a high function, namely as a fertilizer and alternative fuels; has selling cheaper products, namely wood pellet bride; value cost effective prices with analysis NPV>0 with the amount value is 7952; There're have problems in inventory raw materials management.




Jurnal Administrasi Bisnis S1 Universitas Brawijaya

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