Ndayung Rafting tourism objectis located in Gubugklakah village, since opening in 2012 it has progressed quite well, supported their role and participation of communities around the tourism object. The existence of this rafting tourism can provide positive and negative effects for the socio-cultural and economic life of the surrounding community of tourism object.The research location is in the Ndayung Rafting tourism object at Gubugklakah Village area, Poncokusumo District, Malang. The results of this research showed that management of Ndayung Rafting developing the tourism object includes: the development of tourist attractions, tourism facilities, marketing and tourism promotion and development of human resources. Social and cultural impacts that occur after the development of Ndayung Rafting is the skills of the community is increasing, the structure of community's livelihood , and the transformation of values espoused Gubugklakah Village community. While the economic impact that occurred after the development of Ndayung Rafting is increasing employment opportunities, create business opportunities, and increase the income of the villagers Gubugklakah, besides the positif impact there is also negative impact toward economy of the villager because the characteristic of tourism that seasonal.