: In the global life, tourism become the most prospective sector for Indonesia economic. Therefore, it must be developed also increased. By promoting the regional tourism and using the local mass medias. The function of local television is becoming the promotion media for local product. The function of local television is becoming the product promotion media also helping the regional tourism development. As the one of local television at Belu region, it applied the function as the promotion media by promoting the regional potencial at Belu region. In this research, the writer used qualitative descriptive method by collecting the data through interview and documentation. 1). In operating the function as the promotion media, LPPL Belu television did a program production form. It was Jelajah wisata program, Kreasi budaya program, Potret desa program and lintas Belu program. 2). The impact of the promotion is the local tourist grew up significantly every year, also the society around knew further about their tourism there. 3). The problem were the minimal human resources for each division or part, the minimal facilities and the operational cost.
Key words: Local television, Promotion media,Tourism.