In the novel Cewek Matre written by Alberthiene Endah, Lola as the main character has a hedonisticbehavior that is also one posessed by most metropolitan society in Indonesia. This behavior makes Lola’s lifethat initially went well without any major problems become full conflict.This study aims to reveal (1) What is the form of hedonistic behavior commited by Lola’s characters inthe novel Cewek Matre written by Alberthiene Endah? (2) What is the background that emergence of Lola’shedonistic behavior in the novel Cewek Matre written by Alberthiene Endah ? (3) What is the impact ofhedonistic behavior by Lola’s character to the society around her in the novel Cewek Matre written byAlberthien Endah? based on the theory of Erich Fromm's humanistic psychology. The approach used in thisstudy is the sociology of literature approach, while the data analysis technique used is the technique of contentanalysis using literary interpretation or hermeneutics.The results revealed that the character Lola has a hedonistic behavior likes wasting money, buying fancystuff, and a materialistic girl. Hedonic behavior is not Lola’s congenital behavior, but the formation of the sociallife that stimulates Lola to have hedonistic behavior.