The Role of Interior Design Elements in Attracting K-pop Lovers at Mujigae Restaurants in Bandung

Mahendra Nur Hadiansyah • Wiwit Widya Rahmawati • Mia Nadiah Sari
Conference paper 6th Bandung Creative Movement 2019 • Октябрь 2019 Индонезия

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Abstract

The existence of Korean culture has become increasingly well-known by Indonesian people, it has become a venue for restaurant entrepreneurs to compete hard to win the hearts of consumers. Korean-themed restaurants are now increasingly appearing in Indonesia, including in Bandung. Korean-themed restaurants in Bandung are not just offering unique Korean menus, but interior design is of particular concern so that visitors can enjoy a different atmosphere. One of them is Mujigae restaurant, Korean-themed restaurant that carries the Halyu wave modern culture of the Korean Pop or known as K-Pop. This study aims to analyze the form of achievement and implementation of K-pop-themed interior design with the modern atmosphere of Korea. The method used in this study is descriptive qualitative through observations validated through the Discussion Group Forum. In its efforts to achieve a distinctive Korean atmosphere, this restaurant in addition to utilizing the fame of K-pop artists also implements the characteristics of a vibrant, cheerful, colorful, and energetic K-pop music style that is felt in the atmosphere of its interior. The atmosphere of the space is increasingly manifested through other supporting elements in the form of tableware used as well as videos and music that deliberately play K-pop music. The results obtained regarding the implementation of K-pop-themed interior design are applied to several elements, namely in furniture, murals, two-dimensional decoration objects, lighting, and audio-visual media.

Keywords K-pop, Korean, restaurant, mujigae

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6th Bandung Creative Movement 2019

  • Konferensi di Bandung, Индонезия pada tahun 2019
  • 101 articles

The main objective of the 6th Bandung Creative Movement 2019 (6th BCM 2019) is to provide a platf... see more