Visualizing Heroes: Heroicism as a Visual Narative in Indonesia’s Presidential Election

Lingga Agung • Wibisono Tegar Guna Putra
Conference paper 6th Bandung Creative Movement 2019 • Октябрь 2019 Индонезия

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(English, 6 pages)


The narrations of heroes are believed originated from the first dawn of human‘s civilization. From choosing group leaders; the ̳aggression‘ against Mother Nature; and conquering other tribes was done in order to maintain group sustainability. From a long history of mankind constructed various form of hero figure that still reproduced until this very day. The manifestations of hero figure were embodied in cultural artifacts from the past, superhero in popular culture, to the real figures that is very close in our daily life. We use the hero analogy as a way to understand the contestation of the 2019 Presidential Election in Indonesia. Especially on how Prabowo Subianto were idealized as a hero figure—that will bring the glorious future of Indonesia. Through Instagram, we analyzed how Prabowo Subianto creating his own heroic visual narratives that are very familiar with the visual construction of the Indonesia people which presented through the popular heroic personage. Keywords: Heroes, Digital Ethnography, Politics, Instagram


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6th Bandung Creative Movement 2019

  • Konferensi di Bandung, Индонезия pada tahun 2019
  • 101 articles

The main objective of the 6th Bandung Creative Movement 2019 (6th BCM 2019) is to provide a platf... see more