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description Journal article public Jurnal Ekonomi Syariah, Akuntansi, dan Perbankan

Persepsi Konsumen Muslim Terhadap Produk Makanan Tidak Bersertifikat Halal Dengan Merek Mengandung Makna Sarkasme

Widia Wati, Ahmad Ajib Ridlwan
Published Декабрь 2020

Abstract

Food products with the brand contain the meaning of sarcasm cannot have MUI halal certificate because it is considered to contain language that is not by following Islamic Sharia law and muslim consumers must consume food products that are not only halal but also good in the entire the production process. This research used a qualitative descriptive method that aimed to find out Muslim consumers' perception towards food products without halal certificate with the brand contain the meaning of sarcasm. The results show that Muslim consumers are less concerned with halal certificates because of their perception that although halal certificates are important, it is not a problem consuming non-halal certified food products as long as they think that the composition is halal in perception, sarcasm is not a problem for Muslim consumers and the presence of halal certificates is only an added value for a food product. Keywords: Perception, Muslim Consumers, Sarcasm, Halal Certificate  

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