The purpose of the study is to map and create patterns of creativity in language plays that can improve vocabulary mastery and language skills. The language plays studied came from verbal communication on social media and was analyzed using an analysis approach to structure and meaning (semantics) that was carried out to see the creativity that emerged in language plays. The results of the study showed that creativity was higher identified from verbal communication among students and students aged 15-20 years compared to other ages. Speakers also showed great interest and seriousness to enrich vocabulary mastery and improve language skills. In the study, it was found that speakers who applied the language playing technique had high intelligence and creativity. The output of this research was in the form of scientific publications which will be published in journal of language skills. Moreover, other outcomes were a practical dictionary of creativity in language plays in the form of e-books and Intellectual Property Rights for research grant reports and publications.