Digital knowledge and modern information technology are one of the important conditions fordevelopment today. Digital technologies not only improve governance in the state and society,but also create greater convenience for consumers in the tourism industry. Keywords: Digital Technology, Tourism, Digital Economy, GDP, Artificial Intelligence, Secret Economy, Information Technology. Trainee-researcher of the Department of Digital Economy of SamSU AH Hamdamov THE ROLE AND IMPORTANCE OF DIGITAL TECHNOLOGIES IN TOURISM adonis29051992@gmail.com Annotation: Digital knowledge and modern information technology are one of the important conditions for development today. Digital technologies not only improve governance in the state and society, but also create greater convenience for consumers in the tourism industry.