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Strategi Komunikasi Pemasaran PT. Valagro dalam Meningkatkan Penjualan Produk

Chandra Tribuana Murti
Published 2016

Abstract

PT. Valagro is a business fertilizers and plant nutrients, especially in the food sector of organic biostimulant materials. This business is a business that has a tremendous opportunity and coupled with support by governments that have implemented the use of fertilizers and nutrients that are environmentally friendly. Efforts on the competitiveness of existing businesses that require an alternative that provide the best communications initiatives pamasaran. This study aims to determine how the marketing communication strategy PT. Valagro and to identify barriers to marketing communication strategy PT.Valagro in Malang. The experiment was conducted in December 2014 through February 2015 study conducted at the company PT. Valagro Indonesia Village Bocek Karangploso Malang. In this study used is a descriptive study using qualitative techniques, the method of data SWOT analysis to get a better understanding of the marketing communication strategy through the media used by PT. Valagro in order to obtain answers or in-depth information about the various picture in communicating the product that has been offered. From the research carried out has obtained a conclusion that Marketing Communication Strategy conducted by PT. Valagro include advertising, direct marketing, internet marketing, promotion and sales that have been planned. The purpose of the sale of these products is to determine whether the product can be marketed as expected the company to market the product. Barriers in the marketing communications strategy is often the misunderstanding to consumers because they do not understand how the application of the products offered.

Keywords: Strategy, Communications, Marketing Keywords: Strategy, Communications, Marketing

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  • visibility 329 views
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