BEHAVIOUR CHANGE COMMUNICATION (BCC) FOR MONEY POLITIC PREVENTION IN POLITICAL CAMPAIGN STRATEGY OF WOMEN NATIONAL PARLIAMENT CANDIDATE 2014 HJ. NINIK WAFIROH

Yuyun Agus Riani

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Abstract

After 2009 where direct electoral system started, Indonesia was one of where vote buying becomes a centre issue to be discussed during the election. The term of money politic defines as one of the political strategy in which the candidate deliver money or other material for the voters or other parties in order to support particular party or candidate. This study purposed to review on how the Behaviour Change Communication (BCC) applied for money politics prevention, which used as one of Hj. Nihayatul’s political strategy in 2014. Another aims of this research is to describe its constituent’s responses after BCC applied into her coverage area election of district III: Bondowoso, Situbondo and Banyuwangi, East Java Province. Descriptive qualitative used in this research, by collecting data trough interview and observation method. The research figured that Hj. Nihayatul manage the community networks and local media for mediating her campaign, besides, she also generates BCC’s media such as Radio, Facebook, twitter, fan page, WA group, and website. Additionally, this research found political education strategy in order to prevent money politic succeeded to influence women cadres and women groups voter to support women leader. Nevertheless Hj. Ninik does not distribute money yet she still provides political attributes and food for them. Last, local event such as religious events, Muslim gathering considered as the successfully media to draw women voters.

Keywords: Behaviour Change Communication (BCC), women parliament candidate, money politic prevention, political campaign

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