Growth co-operation in Indonesia far drop behind from growth of co-operation level of world. Problem of co-operation more and more complex, because in its growth co-operation have left its philosophy, that is from performance which orienting and social of profit, becoming profit. As a result, co-operation not contain co-operation people, many effort which have co-operation clothes but non co-operation. Strategy overcome the problem of co-operation conducted by returning co-operation philosophy that is co-operation executing principal and elementary value base co-operation. Problem of co-operation can overcome with strategy development of elementary value as co-operation spirit. Co-Operation owning value if there are is self-supporting, personal responsibility, democracy, ethics value about sincerity, openness, equivalence or equality of rights, justice, social responsibility and solidarity. Values the part of co-operation spirit. This represent social character co-operation. Problem of co-operation can overcome with strategy development of elementary principle co-operation, that is open and voluntary membership, operation by member democratically, economic participation member, autonomous and freedom, education, Training and Information, cooperation between Co-Operation, and caring to society Measuring rod of execution arrange elementary principle and value co-operation business activity compartment and attendance of member in member transaction and meeting Keyword : Strategy, Performance, Value, Principal.