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description Journal article public Jurnal Komunikasi Trunojoyo

Komunikasi Trans Budaya Dalam Bidang Kesehatan Analisis Kasus: Iklan Kondom Dan Atm Kondom Masuk Kampus

Bani Eka Dartiningsih, Basuki Basuki
Published Вересень 2016

Abstract

Communication and culture reciprocally influence each other mutually. A culture where individuals are socialized, will affect the way they communicate. And how individuals that communicate, can change the culture that they have from time to time. Culture declined to patterns of behavior associated with certain groups of people, namely to “custom” or to “life principle” someone. Culture as a development towardsbalance. Condoms ATM case is a form of trans cultural communication where meaning contained inthese products is that students are expected to behave safe (secure) way to have sex. Safe refers to healthybehaviors. The tool is not just a place to put a condom, but more contain message of healthy behaviors insex. Despite the healthy word is reserved for people who are still categorized as deviant.

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