Metrics

  • visibility 309 views
  • get_app 227 downloads
description Journal article public Jurnal Komunikasi Trunojoyo

PENGARUH TERPAAN IKLAN OBAT NON RESEP DENGAN SIKAP MASYARAKAT (Studi Regresi Sederhana Mengenai Terpaan Iklan Obat-obat Non Resep Yang Tayang Pada Televisi Dengan Sikap Masyarakat Terhadap Keputusan Pembelian)

Aat Ruchiat Nugraha
Published Вересень 2016

Abstract

Drug discovery is a major miracle for human life. High efficacy in healing and health, can even save lives, make us so much dependent existence. Various advertising drugs that aired on television as amedium of communication that is still used as the audio-visual main reference source by audiencesin buying and decided to take the drugs for the health of the types of diseases including lightweightcategory. This study aims to determine the extent of exposure to advertising on television on people'sattitudes to consume non-prescription drugs are sold freely on the market. The research method used isquantitative method with the kind of simple regression studies. The theory is used based on the theory ofCognitive Response to the population is a society of Bandung and techniques of data collection is doneby distributing questionnaires to the respondents were selected through multistage cluster samplingtechnique. The results showed that the decision to purchase a product (non-prescription drugs) by thecommunity still dependent on exposure to ads served by television.

Full text

 

Metrics

  • visibility 309 views
  • get_app 227 downloads