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description Journal article public Jurnal Inspirasi Bisnis dan Manajemen

Pengaruh Kualitas Pelayanan dan Persepsi Harga terhadap Kepuasan Mahasiswa Serta Implikasinya pada Citra Perguruan Tinggi

Tuti Sulastri
Published 9 Червень 2017

Abstract

. This study aims to determine the effect of service quality and price perception on student satisfaction and its implications on the image of colleges. Data analysis was conducted on a sample of 80 students. Data were obtained through a questionnaire and analyzed using path analysis. The result of processing the data reveals that the service quality influences the students satisfaction there is 30,6% direct influence and 18,8% indirect influence through the price perception, thus the total influence amounts to 49,9%. These results indicate that the effect is quite strong category; the result of processing the data also reveals that price perception also influence students satisfaction to extent as follows 16,5% direct influence, and 18,8% indirect influence through service quality, the total of influence is 35,3%. These results indicate that the effect is quite strong category; the influence of price perceptions and service quality simultaneously on student satisfaction was 84,7%. The results show a very strong influence category; and the influence of satisfaction on colleges image was reveals that 87,4%. The results show a very strong influence category.Keywords. service quality; price perception; student satisfaction; and college image.

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