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description Journal article public Journal of International Conference Proceedings

Reshape the Logistics Strategy in E-commerce (Case Study: Shopee and Lazada)

Glenn Evorius Pattiata, Jelita Sparta
Published 2018

Abstract

E-commerce has been playing the biggest role of furthest reaches of the economy business. E-commerce, in the popular sense, is a business transaction such as selling electronic network or internet. But we can all agree that, logistic take a crucial part of e-commerce. The objectives of this paper is to define which logistic strategy should have used in e-commerce in Indonesia (Shopee and Lazada). A differentiation of logistic strategy based on service enhancement can offer competitive advantage. Keywords: e-commerce, logistic strategy

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  • visibility 705 views
  • get_app 215 downloads