The purpose of this study is to figure out the effectiveness of craftsmanship educational model and creative economy-based entrepreneurship with local advantage industry to the level of high school students' innovation in providing products / services. This study uses a model of research and development developed by Borg and Gall combined with constructivist design principles. The second phase involves two steps: (1) the initial product test through limited testing with revisions; (2) the final product test through a quasi-experimental; and (3) the dissemination and implementation. The results of the study are : (1) the results of the initial product test show that the model produced is excellent and feasible for a further research; (2) the results of thefinal product test show that the model produced is effective as it promotes students' innovation in producing creative economy based entrepreneurship with local advantage industry; (3) teachers and students respond very well to the model generated from the aspects of relevance, reflection, interaction, tutor support, peer support, and interpretation; (4) the final model generated contains three main components; the objectives, procedures, and assessment of learning.